Compound Marketing
It consists of a set of interrelated variables (product, place, price, promotion) that, if applied properly, can make the product a success in the market.
Product
Mirava will be a platform for students and health professionals from different areas to participate in communities. In addition, they will be able to search for jobs and offer their services, thus generating a personal promotion.
Members with the most engagement on the platform, that is, those who help communities the most will win tokens, virtual currencies and that can exchange for some benefits and even a few months of premium plan.
Another feature we intend to offer is a post review system that will be based on the number of positive reviews, so the more people review your content the better a person’s profile or post will be ranked.
Place
Mirava will promote through advertisements on Google Ads and Youtube Ads, thus leveraging a specific audience, but they are not yet necessarily members of a community and will be public where we need to focus on activation.
On the other hand we also have partnerships with clinics, hospitals, academies and educational institutions, the partnerships will take place to enhance the hiring and qualification of employees. Potential users will be able to access our product through our platform, which will be available on computers, mobile phones and tablets.
In addition, we will partner with influential community members, through referral marketing and also make invitations highlighting the potential for recognition that communities can generate.
Promotion
We will promote our platform mainly through SEO, because the content posted may rank on google to get more access. Another very important channel will be Google Ads, to advertise on videos and websites that our audience accesses.
Price
Mirava will have as a form of revenue, premium plans that are based on the paying customer to receive benefits monthly, these plans can be purchased by cash, or tokens provided by the efficient use of the platform.
The person who has the premium plan will have access to more job offers, more metrics and 2 profile boosts per month.
Over time we will improve paid ads, the benefit of ads on our platform will be exposure to a well-niched medium.
A user's post can be boosted in order to improve reach and increase the number of people who will rate that post, so that it gains more relevance. on the platform within our rating system. The monetization of boost will be the same as for ads.
