Business Model
The business model describes the logic of how an organization creates, delivers and gains value in an economic, social, cultural or other environment. The process of establishing and modifying a business model is also called business model innovation and is part of a business strategy.
Problem
- Informal and unprofessional communication
- Lack of identification with existing social networks (Linkedin)
- Difficulty hiring professionals
- Difficulty finding a job
Cost structure
- Development of the platform
- Application maintenance
- Marketing and growth cost
- Equipment
Solution
- Regulated communities and a proper environment for contact between health professionals
- Means of dissemination of vacancies and professionals in the field
Key Metrics
- New users
- Applications for vacancies through the platform
- Time using the platform
Competitive advantage
- A very engaged team for the effective performance of health.
- Valorization of quality content
- Focus on the academic world
- Social network with the main purpose of communication and hiring in the health area
Channels
- Sites
- Applications
- Social networks
Revenue sources
- Advertisements
- Premium plan (Subscriptions)
- Promotion of posts
Value offer
We offer a platform for communities of health professionals, where articles and new technologies can be disseminated, exclusively focused on the central issue of these communities. Our business offers users visibility within their industry. Thus, it will be possible to publicize job vacancies, in addition to enabling personal disclosure, with the consequence of gaining more professional relevance and finding more opportunities in the market.
Customer segments
- Students and beginners in the health area, such as: Doctors, Nurses, psychologists...
- Clinics, hospitals and gyms