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SWOT Analysis

It is a strategic planning method that encompasses the analysis of scenarios for decision-making, observing 4 factors. They are: strengths, opportunities, weaknesses and threats.

Internal Analysis 

Forces

  • Coverage of several areas of health, even the most undervalued

  • Connection between job vacancies and professionals

  • Potential for increasing professional relevance

Weaknesses

  • High cost of platform development

  • Indirect competition with strong brands (LinkedIn, Facebook, WhatsApp...)

  • Need for branding to build trust in the business

External Analysis

Opportunity 

  • Recurring entry of people into academia  

  • Intensification of communication between
    health professionals

Threats

  • Intensifying selectivity for content 
    consumed and how individual time is spent

  • LGPD (General Data Protection Law)

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